Roadmap — not packages

Platform modules coming later

The two products you can buy today are Business IQ and Realtor IQ. Everything below is the Motivelife roadmap (Rank, Ads, Social, Listings, GEO…). Agency / multi-client infrastructure stays for later — not a third customer product. Not included in paid tiers until it ships.

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Why MotivePulse IQ

Powerful like the enterprise tools. Simple enough to use today.

Not a review inbox and not a listing scraper. First-party Customer Voice plus a Google Reputation Snapshot plus explainable local-market evidence, turned into three actions today.

  • Two products, one Intelligence Core
  • Scores you can click and see Why
  • Public review + private feedback for every customer
  • Permitted evidence only — no Yelp, no REALTOR.ca scrape

Built to compete with

SOCiBirdeyeYextReputationChatmeterBrightLocalSemrush Local

Same intelligence. Plain English. Self-serve from day one.

The Platform

Shared core. Two products. Supporting utilities in Settings.

MotivePulse IQ is Reputation, Market, Action, Radar (a Pulse view), Results, Rights, and Connections. Business IQ and Realtor IQ sit on that core. Ads, Map Pack, listings, AI Visibility, and directory checklists are supporting capabilities — not the daily product.

Shared core

Reputation

Live

Explainable Reputation IQ — never a mystery number

  • 0–100 Reputation IQ with Why
  • Reputation Network across permitted channels
  • Google IQ snapshot vs owner-connected badge
  • Not enough data when evidence is thin

Market

Live

Local position from permitted evidence

  • Trade area and competitive environment
  • What changed (≤3) and what it means
  • One next action — not a Radar card

Action

Live

Three next-best actions, ranked by tier

  • T1 human / revenue / reputation
  • T2 reputation growth
  • T3 market / opportunity
  • T4 setup only when T1–T3 are empty

Radar

Live

Pulse view — What changed? — not a primary nav area

  • Pulse | Radar toggle on home
  • Signals from permitted evidence
  • Presence checklists stay in Settings

Results

Live

Observed outcomes after you acted

  • Closed loop: act → measure → learn
  • No invented conversion rates
  • Product-specific copy on a shared backend

Rights

Live

Source Rights Registry — enforced in code

  • Permitted evidence only
  • No Yelp / REALTOR.ca / Zillow / Redfin scrape
  • No personal LinkedIn scrape

Connections

Live

Settings — channels, profile, source health, Teams

  • Google, Meta, YouTube, LinkedIn Company Page
  • Never auto-post
  • Teams / brokerage as infrastructure

Business IQ

Reputation Network

Live

Business IQ — compact on Pulse, full in Reputation

  • Google IQ, Facebook, Instagram, LinkedIn, YouTube, Tripadvisor
  • Customer Voice as a Reputation tab, not a sibling product
  • Review Growth Engine + Service Recovery

Customer Voice

Live

Private feedback under Reputation — never a top-nav pillar

  • Questions, complaints, recovery cases
  • Public review path for every rating — no gating
  • AI drafts you approve

Competitive Reputation

Live

Gap alerts from permitted snapshots

  • Nearby competitor review velocity
  • Never a scraped review database

Business Market

Live

/app/market — trade area, not Intelligence soup

  • Trade Area · Competitive Environment · Presence
  • What Changed · What It Means · one Action

Inbox

Live

Business Inbox — Google, Voice, permitted Graph comments

  • Shared inbox engine
  • Business chrome only

Realtor IQ

Reputation Network

Live

Personal reputation — Google IQ snapshot vs owner-connected

  • Personal GBP / Meta — office ★ stays compare-only
  • Connect channels, not Connect GBP / Meta as a product

Opportunity

Live

Ontario public signals + client match — never MLS scrape

  • Properties · Neighborhoods · Territory · Market tabs
  • Why Now from permitted open data
  • Home Vision / Listing Brief / Appointment as tools

Neighborhood

Live

Trend sketch from public signals — not MLS inventory

  • Neighborhood IQ
  • Trend sketch on Pulse

Territory

Live

FSA watchlist and farm claims — not legal exclusivity

  • Watch FSAs
  • Marketing-farm claims

Clients

Live

Matches, follow-ups, and closing tools

  • First-party briefs only
  • Closing Day / Gift / Proof under the client record

Inbox

Live

Realtor Inbox — personal voice, not Business review chrome

  • Shared inbox engine
  • Realtor chrome only

Supporting — Settings, not Pulse

Website trust

P1

Settings — on-page trust, never a Pulse pillar

  • Mobile & contact visibility
  • Trust signals

Reports

P1

Weekly proof — later PDF

  • Reputation IQ delta
  • Next actions — not data dumps

Local rank checklist

P2

Settings presence — Map Pack is not tracked

  • NAP + title checklist
  • Map Pack tracking — not live

Google listing freshness

P2

Settings — GBP completeness, not a score competing on Pulse

  • NAP, hours, category checks
  • Never Map Pack scrape

AI Visibility

P2

Settings — GEO checklist, not a daily action

  • Citation checks when evidence exists
  • Never invented mentions

Listings checklist

P2

Settings — NAP pack, not Yext push

  • Copy-paste NAP
  • Directory push — not live

Social cadence

P2

Settings — copy yourself, never auto-post

  • Instagram Professional Graph snapshot
  • No scheduled posting

Ads readiness

P2

Settings — landing-page checklist, not spend tracking

  • Title and click-to-call checklist
  • No ROAS claims

Map Pack checklist

P2

Settings — not a Radar destination

  • Keyword setup notes
  • GBP Performance API not connected

Directory push

P2

Settings — not a daily next-best action

  • Not a Yext replacement

CRM readiness

P2

Settings — setup, not Pulse

  • Connect when you have a CRM
  • We do not invent contacts

Multi-location

P2

Settings / Teams — infrastructure

  • One GBP location today
  • Not a third product

P0 — first module we're building

Reviews that run without you

MotivePulse IQ ships Reputation first: always-on requests, Customer Voice, AI reply drafts you approve, and an explainable Reputation IQ that moves when you take real action.

80%More likely to use a business that replies to all reviews
89%Expect owners to respond to reviews
47%Won’t use a business with under 20 reviews
74%Only care about reviews from the last 3 months

P0

Review Growth Engine

Always-on — turns customers into Google reviews without you remembering

  • SMS & email review requests after service (Pro)
  • QR codes for in-store
  • AI-generated personalized request messages
  • Scheduled reminders (recency matters — 74% care about last 3 months)

P0

Service Recovery

Private CX follow-up — available to every customer, not a rating filter

  • Every rating can leave a public review
  • Every rating can send private Customer Voice
  • Team alerts when feedback needs attention
  • Resolution workflow & follow-up

P0

AI reply drafts

Personalized drafts. You approve. Posts to Google when GBP is connected.

  • Batch draft & approve for unanswered reviews
  • Personalized — not templates (50% reject generic replies)
  • Same-day / 24h response SLA tracking
  • Tone matched to your brand

P0

AI Coach

Daily missions that connect reviews to revenue

  • Daily morning insights + Reputation IQ wins
  • Today’s opportunity with time + impact
  • Competitor-triggered opportunities
  • Weekly missions with estimated score gain

AI Visibility & Recommendations

Ask anything. Get answers that drive revenue.

MotivePulse IQ connects reviews, rankings, GBP, website, competitors, and AI search visibility — so recommendations sound like a strategist, not a dashboard export.

Recommendations Engine

Your competitor gained an advantage

  • Added 22 reviews this month
  • Now ranks above you for “emergency plumber Mississauga”

Recommended action: Send 40 review requests this week and publish one emergency-service Google post.

MotivePulse IQ Reports

Proof your owner can read in 60 seconds

Weekly digests in plain English — reviews gained, recoveries closed, Reputation IQ movement, and exactly what to approve next. Full PDF exports unlock on later tiers.

  • Reviews gained and response rate
  • Service Recovery tickets closed
  • Reputation IQ delta with reasons
  • Next Fix It missions — not data dumps
Weekly Pulse ReportMarch 24 – 30, 2026
IQ Score742+18 pts
New Reviews64.8 avg
Map Rank#4-1 position

This week's action plan

  1. Respond to 4 pending Google reviews with AI drafts
  2. Publish GBP post: same-day emergency appointments
  3. Fix missing service schema on /services page